About us


Why let your wardrobe and voice get the upper hand anyhow from a culture that loves to police?

And when someone says 'Wow, that dress is too bold' next time, 'Are you sure you're the right size for this? 'Perhaps you should select the right color for you' or 'Act your age and wear something else,' go ahead and do exactly what you want.

If you'd like to experience India’s best online shopping for men, women and kids, you’re at the right place. Fashion It On is the ultimate fashion and lifestyle destination, offering a wide variety of merchandise including clothes, footwear, shoes, jewelry, personal care items, and more. It's time to redefine your look with our trendy element treasure chest.




FASHION ON IT is one of India's exclusive online shopping destinations, where fashion is open to everyone. Check out our newcomers to see the latest on the market designer clothing, footwear, and accessories. In western wear you can get your hands on the trendiest style each season. You may also take advantage of the best of ethnic fashion at all festive occasions in India.


Any shopping experience online is a precious one. In order to improve the online experience, a cashless reward-based customer loyalty system called FASHION ON IT Insider was launched. The program applies to every registered customer and measures rewards in insider point’s format.

Experience the Prog

Our Indie styles are literally wearable art. They are carefully handpicked, so that the cut is made only by the most authentic, handmade pieces by artisans across the country and the globe.

Another explanation why FASHION IT ON is the best of all online stores is that it provides total convenience. You can see your favorite brands in one place with price options for various products. A user friendly interface guides you through the process of your selection. Comprehensive size maps, product descriptions and photographs in high resolution help you make the right purchase decisions.

Enjoy the trouble-free experience of shopping comfortably from your home or place of work. You can also shop for your friends, family and loved ones and for special occasions take advantage of our gift services.